Wednesday, January 27, 2010
DC Announces MORE Promo Rings!
The following information was sent to retailers from DC Comics:
DC COMICS OFFERS PROMOTIONAL RINGS WITH THE FLASH #1 AND GREEN LANTERN #53
With THE FLASH #1 and GREEN LANTERN #53 soliciting in the February Previews as BRIGHTEST DAY tie-in issues, DC Comics offers promotional FLASH and GREEN LANTERN RINGS to qualifying retailers.
"This is a thank-you to our retailers and readers for their enthusiasm and support throughout BLACKEST NIGHT and the previous ring promotions," says Bob Wayne, DC's VP - Sales.
With a minimum combined purchase of 10 copies of THE FLASH #1 retailers may order FLASH PROMOTIONAL RINGS, ring orders may not exceed the combined number of copies of THE FLASH #1 . THE FLASH #1 and the FLASH PROMOTIONAL RINGS are scheduled to arrive in stores on April 14.
With a minimum combined purchase of 10 copies of GREEN LANTERN #53 retailers may order GREEN LANTERN PROMOTIONAL RINGS, ring orders may not exceed the combined number of copies of GREEN LANTERN #53. GREEN LANTERN #53 and the GREEN LANTERN PROMOTIONAL RINGS are scheduled to arrive in stores on April 21.
The rings are pictured above. What does this mean for consumers you might ask? Easy, if you want either one of the rings, you must purchase the comic associated with the ring. There will be NO extras, unlike last time around for DC Promo Rings.
Some are speculating that this is DC's answer to Marvel's Deadpool Variant Stunt. If that is the case I say Well Played DC! This is a nice MATURE way to respond, something that Marvel can't seem to grasp. Of course, I'm biased because I'm a DC fangirl at heart. DC has lowered the quantity for retailers to qualify for the promo rings, unlike the last ring promotion that had some retailers complaining that the minimums were TOO high. I wasn't one of those retailers because, well we sell enough DC books that it wasn't a big deal, but I can understand if you were a small store that couldn't hit those minimums, I would definitely be bitching big time.
Something that seems a little unknown at this point, are the rings NEW versions of these rings? I have a call into my rep at DC, and as soon as he gets back to me about that I will post the answer here. If the above pictures are to be believed, it looks like the Flash Promo Ring IS slightly different. (DC gave away Flash rings not last year, but the year before, at various cons). The Green Lantern ring looks EXACTLY like the ring they gave away with Blackest Night #5. I certainly hope the Green Lantern ring is different, because what would be the point if it's the same?
I'll keep everyone posted as I hear more...